Laundry care is the largest and at the same time one of the most mature sectors, accounting for more than a half of total home care value sales. Due to its maturity, the sector posted no growth even in terms of recovering economy. However, competition within various sector product formats remained intense – in 2011 there grew popularity of concentrated formats and liquid detergents, while standard powders and hand wash detergents, on the contrary, declined.
Laundry Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.