This Key Note Market Report assesses the mobile phones industry in the UK in multiple ways. In a market that is dictated by technology, it is important to stay on top of the latest news and developments as well as to look for future trends that could affect the industry. Despite being an incredibly dynamic and fast‑paced market, it is very robust and has signs of growth looking to the future.
In recent years the number of companies that have a solid foothold in the market has decreased as consumers invest in smartphones. Apple, HTC and Samsung have all strong market shares, while BlackBerry has failed to capitalise on its growth from a few years ago. Furthermore, companies such as Nokia and Motorola have found themselves struggling to compete in a market that is extremely fierce and it was easy for them to get left behind as technology advanced.
In recent years mobile phone applications (‘apps’) have been a new revenue stream for the industries and companies concerned with this sector have certainly capitalised on it. For example, the Angry Birds franchise has created huge profits from spin-offs such as soft toys and other children’s toys. These revenue streams would have been unheard of in the market 10 years ago, but tie-ins such as this have really outlined the potential there is in the mobile phone market.
For this Market Report, Key Note commissioned exclusive consumer research surveys, which were conducted by NEMS Market Research in March 2012. These gave an insight into the changing habits of consumers when it came to mobile phone usage and revealed how respondents use their phones to perform certain tasks and communicate. In 2012, using a mobile phone (81.1%) was not the most popular method of communication when respondents were asked which ways of communicating with other people they use at least once a week, whether at home or at work, trailing behind speaking on a conventional landline phone (91%).
Key Note estimates that the mobile phones industry saw a slight increase in mobile phone revenues in 2011. However, the share of the total mobile and landline industry accounted for by mobile retail increased by 0.9 percentage points in 2011 and now stands at 62.8%.
Looking to the future, the mobile phones industry is certainly going to be subject to more technological advances, which will no doubt drive the industry and convince consumers to continue to upgrade their hardware and ultimately result in high profits. Furthermore, the availability of 4G services will help the industry in upgrading technology.
Table of Contents
Terms and Definition
Mobile Phone Usage
Apple Dominating Premium Market
Internet on the Go
Gross Domestic Product
Household Disposable Income
THE TOTAL MARKET
Total Market Value
Household Expenditure Levels
Number of Connections
BY TYPE OF AGREEMENT
Contract Versus Pay-As-You-Go
Average Monthly Expenditure
BY SERVICE PROVIDER
Number of Connections
Number ofG Connections
BY EMERGENCE OF SMARTPHONES
NUMBER OF COMPANIES
REGIONAL VARIATIONS IN THE MARKETPLACE
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Mobile Phones 2012 – Market Report
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