India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.
The ‘Mobile Marketing Overview’ section elaborates global & domestic market state of mobile marketing. It is accompanied by a plethora of qualitative and statistical information regarding the state of mobile marketing in countries. The domestic overview section consists of information regarding market of mobile marketing and mobile advertising amongst others. The section discusses regarding the various mobile marketing elements, mobile marketing ecosystem and framework. The section ends with elaboration on mobile marketing benefits and value chain.
It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile marketing in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Demand for mobile contents from consumers is escalating in India. Youth from both urban and rural areas are comfortable with mobile technology, accelerating mobile revolution in the country. With domestic mobile manufacturers offering more smartphones at affordable price, the popularity and usage will further increase in the coming years.
Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends’ section.
The report continues with ‘Market Opportunity’ section where potential verticals for mobile marketing in India are elaborated. In the section, specific verticals have been highlighted with information regarding each of their market state and opportunity areas for mobile marketing. The section also consists of information regarding specific opportunity areas relevant to mobile marketing.
In the ‘Mobile Marketing Player Profiles’ section, the key mobile marketing service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.
The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance adoption of mobile marketing in India. Players need to offer multi-format mobile marketing facilities to attract marketers. At the same time they have to ensure that the marketing services are measurable for the clients’ convenience for credibility evaluation. The economic advantage over other marketing channels is one of the key features of mobile marketing which it must leverage on.
Table of Contents
Page 1: Executive summary
Page 2: Mobile Marketing Overview
Page 3: Global Market – Overview, Marketing Banners Served to Mobile Devices (Volume)
Page 4-9: India Market – Overview, Mobile Marketing – Market Size (2011-2015e), Mobile Ad – Market Size (2011-2015e), Elements of Mobile Marketing, Mobile Marketing Ecosystem, Mobile Marketing Frameworks using Mobile Advertising, Mobile Marketing Benefits, Mobile Marketing Value Chain
Drivers & Challenges
Page 10: Summary
Page 11-15: Drivers
Page 16: Challenges
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Mobile Marketing in India 2012
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