This report provides information on the sector environment of the Italian market of professional espresso machines: detailed data on the sector by segment, market trends and its main drivers, competitive forces and their impact on the market, future expectations, recent events and developments in terms of product, distribution channel, potential risks, regulatory framework.
This report will focus on companies that produce professional espresso coffee machines, including production and sales of replacement parts for these machines.
Most espresso machines produced in Italy are of the traditional variety. These are machines with filter holders, which require manual operations to grind the coffee beans, load and insert the ground coffee, brew the drink and discard the waste.
Traditional espresso machines require a well-trained bartender to grind the coffee to an appropriate consistency, regulate dosage, tamp the ground coffee in the filter holder and brew the coffee for the right amount of time. However, technological innovations in the sector have made these skills less indispensable over time, as many of these processes are automated in newer categories of professional machines, called semi-automatic and automatic.
The sector can be broken down into the following segments:
• traditional espresso machines:
– manual (lever-driven)
• super-automatic machines
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.
Table of Contents
1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 5
3. SECTOR ENVIRONMENT 6
3.1. Sector data 6
3.2. Competitive forces 7
3.3. Notable recent events and developments 8
CONNECTED PRODUCTS AND SERVICES 9
List of Tables and Graphs:
PROFESSIONAL ESPRESSO MACHINES: SUPPLY AND DEMAND BY VALUE, 2009-2013
PROFESSIONAL ESPRESSO MACHINES: IMPACT OF COMPETITIVE FORCES, 2012
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Report on Professional Espresso Machines in Italy – Sector environment
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