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This report provides a SWOT analysis on the Italian market of professional espresso machines: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Scope
This report will focus on companies that produce professional espresso coffee machines, including production and sales of replacement parts for these machines. Most espresso machines produced in Italy are of the traditional variety. These are machines with filter holders, which require manual operations to grind the coffee beans, load and insert the ground coffee, brew the drink and discard the waste.

Traditional espresso machines require a well-trained bartender to grind the coffee to an appropriate consistency, regulate dosage, tamp the ground coffee in the filter holder and brew the coffee for the right amount of time. However, technological innovations in the sector have made these skills less indispensable over time, as many of these processes are automated in newer categories of professional machines, called semi-automatic and automatic.

Segments
The sector can be broken down into the following segments:
traditional espresso machines:
– manual (lever-driven)
– semi-automatic
– automatic
• super-automatic machines

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Is Company Profile
B.F.C. S.r.l.
BIANCHI VENDING GROUP S.p.A.
BRASILIA S.p.A.
C.M.A. S.p.A.
C.S. MACCHINE PER CAFFE’ S.r.l
DALLA CORTE S.r.l.
ELEKTRA S.r.l.
GAGGIA S.p.A.
GRUPPO CIMBALI S.p.A.
IMC ITALIANA MACCHINE CAFFE’ S.p.A.
LA MARZOCCO S.r.l.
LA PAVONI S.p.A.
LA SAN MARCO S.p.A.
LA SCALA S.r.l.
LA SPAZIALE S.p.A.
NUOVA SIMONELLI S.p.A.
PROMAC ITALIA S.r.l.
RANCILIO GROUP S.p.A.
SAECO VENDING S.p.A.
SAN REMO S.r.l.
VIBIEMME S.p.A.
WEGA S.r.l.

Table of Contents
LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 6
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 9
4. OPPORTUNITIES AND THREATS 10
CONNECTED PRODUCTS AND SERVICES 11
CONTACT 12
COPYRIGHT 13

List of Tables and Graphs:
STRATEGIC MAP OF OPERATORS, 2012
PROFESSIONAL ESPRESSO MACHINES: OPPORTUNITIES AND THEIR IMPACT IN THE SHORT/LONG TERM, 2012
PROFESSIONAL ESPRESSO MACHINES: THREATS AND THEIR IMPACT IN THE SHORT/LONG TERM, 2012

For more information kindly visit :
Report on Professional Espresso Machines in Italy – SWOT analysis

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