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Online and Offline Classifieds Market in India 2012

Favorable demographics and the rapid growth in the business services sector are predominantly paving a lucrative way for both online and offline classifieds market in India. The presence of a sizeable online advertising market and the rapid growth of print media further propel the market. Evolution of the market has resulted in the emergence of a matured business and revenue model which are currently adopted by the players operating in the market so as to establish a better foothold. With the evolution of technology and enhancement in the portable devices segment, the market is expected to gain a significant momentum in the ensuing years.

The report begins with an introduction section, defining the concept, segmentation and types of classifieds in the market. The section will clarify the various categories of classifieds and provide the readers with a clear understanding of the overall market in brief.

Market overview of the report talks about the Indian market as a whole and highlights important factors driving the market, initiatives taken by players and elaborates on the market size and forecasted growth figures in a graphical manner. It further gives a split of the market with respect to the online as well as offline classifieds for the years 2011 and 2016 respectively. Primarily, the market is boosted by the favorable demographics and growth in the services sector. Elaborating further, the report talks about online as well as offline classifieds separately in detail, wherein it provides information pertaining to their respective market size and growth figures.

Business model section in the report provides a set of illustrations for both online and offline classifieds, wherein it encompasses all the stakeholders in the market and highlights their role in the entire ecosystem. Likewise, the revenue model section elaborates the model followed by both online and offline players, wherein it lists down the major sources for revenue as well as the structure of revenue generation.

Drivers and challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. The section has been strategically designed to provide separate drivers for online as well as offline classifieds market. An analysis of the drivers and challenges brings forth the key drivers fueling growth in the market including increasing internet penetration, cost effective advertisements, growth in online advertising, favorable demographics, growth in services sector, growth in print media, high vernacular presence and growing circulation and customer base. While the challenges identified comprises of language barrier, online payment mechanisms, low scope for advertisements and low visibility & coverage.

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Online and Offline Classifieds Market in India 2012

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Bharat Book Bureau
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Online Advertising Market in India 2012

From being a small scale industry, advertising is India has evolved into a significant domain both in terns of revenue generated as well as number of people employed. Today, marketing has graduated into a quintessential aspect in a product’s success, be it a good or a service. Starting from brand image to that of brand identity, everything gets fostered through one’s advertising efforts for any particular product. Keeping this aspect in mind, one needs to keep in mind that over the period of years, online medium has developed as a prospective means of communication. Advertising industry has caught on the proposition well and diverted some of their scheme of activities towards online medium. Online advertising in India is riding on the back of enhanced Internet penetration and with active users heading northward, the sector is only poised to grow even further.

The report begins with an introduction section which throws some light on the concept of advertising, types of advertising as well as a brief differentiation of online and offline advertising. It is followed by an overview which speaks of both the Indian advertising industry and the online advertising industry. The Indian advertising industry is described with its market size and growth as well as a snapshot detailing the trend of advertising revenues and segment-wise growth rates. The online advertising industry is detailed with its market size and growth along with a break-up of the advertising industry and a segment-wise growth rates. This leads to a mentioning of the key segments of display advertisements and text advertisements. In case of online advertising sector, BFSI and travel constitute the primary verticals that source for the revenues garnered, inclusive of both display and text advertisements. The report then goes into listing the technological advancements in the sector. This section gets concluded with a Porter’s Five Forces analysis for the sector.

The report then narrows down to illustrate the business model prevalent in the sector which is followed by majority of the players. It gives a brief take on the nature of the medium aided with the metric systems available in the sector.

A brief description of the drivers that help the sector to prosper include large domestic base, positive consumer behaviour and patterns towards online media, growing proliferation of internet on mobile and large expatriate population. Online advertising derives its sustenance from internet base and with domestic internet consumer base increasing; the sector is slated for growth. Domestic consumer base is accounted as it forms the chief customer segment vis-à-vis online shopping or even online ticket booking. In the lines of growth of internet base, frequency of net usage is another aspect that gets factored. Recent data state that internet usage in India has registered a sharp increase resulting in heightened exposure to the virtual world. Amplification both in terms of consumer base as well as greater exposure to the net in terms of frequency and usage translates into solidifying the foundation of online advertising in India. With more people glued to the net, reach of advertising gets more chances of serving its purpose of rendering communication. Another recent stimulant is that of increased penetration of mobile internet which is considered as a prospective medium as advertisers target this particular segment of people who is on the move and does care to look into the messages that fill his/her mobile inbox. India has a considerable number of people living abroad who have a keen interest in the content of their country’s interest. As this segment is the one relatively on the wealthier side, advertisers target them with niche product offerings. While these factors can be termed as growth drivers, there are certain aspects that act as hindrances to the sector namely lack of trust in internet advertising and literacy and language barriers.

For more information kindly visit :
Online Advertising Market in India 2012

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
Our Blogs: http://bharatbook.posterous.com/
http://retailmarketresearch.blogspot.com/

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