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Homeshopping in Colombia

Colombian homeshopping companies have struggled to present themselves as serious, responsible and ethical businesses. This channel has a bad reputation for being dishonest and unethical with its customers, promising benefits that do not materialise. Homeshopping players are constantly threatened by complaints of false advertising and poor quality products. To this end, in 2009, the National Federation of Traders (Fenalco) invited nearly fifteen homeshopping companies to become a member of the…

Homeshopping in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, DIY and Gardening Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

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Homeshopping in Colombia 

Related Reports:

Homeshopping in the Netherlands

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