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Posts tagged ‘Advertising’

Mobile Advertising 2011-2016: Industry Outlook Report

Are mobiles becoming an essential platform for advertisers? Our new report offers research into the new trends in advertising and their increasing focus on mobiles. The industry is currently exploring different options: from SMS marketing to branded apps, through to mobile video and augmented reality. This expanding market is presenting a number of lucrative opportunities which are not yet being exploited to their full potential.

The phenomenal growth in mobile phones, and especially in smart devices, is expanding the realm of advertising into a highly dynamic and personal mobile domain. We believe that global mobile advertising revenues will more than triple over the next five years, reaching $16.85 billion USD by 2016, and showing the fastest growth of all advertising mediums. As the market is set to grow exponentially in the near future, now is the time for advertisers to take advantage of this currently undermined mobile platform.

A Complex Value Chain
Our latest report on mobile advertising provides a detailed analysis of the various marketing techniques available via mobile devices. We review the different advertising formats and channels, and provide information regarding analytics tools and search engine optimisation.

The report also assesses the viability of the mobile advertising ecosystem. We analyse the profiles of the value chain players, highlighting the opportunities and challenges they face in a rapidly evolving industry. Understanding user behaviour, demographics, market fragmentation and privacy issues are important for the deployment of a successful mobile advertising strategy.

Mobile Advertising 2011-2016 provides a full breakdown of industry players, including advertisers, brands, ad agencies, ad networks, ad enablers, network optimisers, platform vendors, search providers, content publishers, app developers, and operators. Our report reveals how their roles, relationships and strategies fit into this complex ecosystem.

What is Unique about this Report?
Mobile Advertising 2011-2016 will enable the reader to identify the most profitable advertising opportunities in the mobile space and understand the fundamentals of ad-based mobile media revenue models. Our report offers an overview of the technology, recommendations on potential strategies and insight into regional and economic markets. Expert interviews with mobile marketing specialists at Blyk, tyntec and Rhythm NewMedia will give you valuable insight about a fast changing and growing market.

Who needs to read this report?
• Mobile Operators – Understand how the market is likely to change over the next 5 years and identify strategies to ensure you can compete with online players and device vendors.
• Content Publishers and Mobile App Developers – Discover opportunities that are available in the mobile advertising sector, and identify new business models to grow your revenues.
• Technology and Platform Vendors – Gain in-depth market knowledge to develop and offer a fully managed mobile advertising solution to your customers.
• Ad Agencies – Increase your understanding of the mobile medium beyond SMS campaigns and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.
• Mobile Ad Networks and Network Optimisers – Learn ways to increase fill rates and ensure the availability of high quality mobile advertising inventory on your network.
• Brands and Advertisers – Gain insights into the market trends and learn how you can ensure a good ROI from mobile advertising campaigns.

For more information kindly visit :
Mobile Advertising 2011-2016: Industry Outlook Report

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://telecommunicationmarketreport.blogspot.com/

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Top 1000 Advertising Agents (Global)

This report is an in-depth financial evaluation of the GlobalAdvertising Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other and compared to industry averages.Using the most up-to-date financial information available, the two-page per company analysis provides detailed financial analysis for each organisation. The following are some of the key findings of this new report:

• 125 of the 1000 companies analysed have been rated as Danger
• 140 companies are ripe for takeover
• 184 companies achieved greater than 10% increase in sales last year.
• 115 companies made a pre-tax loss.
• 348 companies saw sales fall last year.

Our analysis gives you this unrivalled market and company intelligence using a simple graphical, numeric and model. Each company is individually analysed in both the company’s own currency, and USD ($) for ease of use. These individual analyses highlight a company’s strengths and weaknesses instantly.

Along with individual company information, this report also contains a comprehensive study of the market, based on the companies analysed. This key information includes:
• Best trading partners (based on commercial and financial strength)
• Sales growth (highest sales, growth rate, size of market based on the companies analysed, average growth)
• Profitability (Profit return on assets, pre-tax profit margins, industry average)
• Fastest growing companies (performance matrix)

Companies can change at an alarming rate in a very short space of time – be sure to check out the performance of the 125 companies we rate as Danger to see how these companies have declined over 4 years. The Plimsoll Global Analysis will give you an in-depth assessment of the Global Advertising Agents industry instantly. Whether you wish to benchmark your own company’s results, study the industry in more depth or have a vast array of industry intelligence at your disposal, this report is the ideal resource.

This extensive report is broken into two parts:
1. A complete financial assessment of the market, based on the companies analysed
2. An individual financial performance analysis of each company (2 pages per company)

Specific areas included in the market assessment include;
Section 1 – Best Trading Partners (based on commercial and financial strength)
1.1a – Best Trading Partners definition and industry top 5 list
1.1b – Performance matrix (Financial Strength Vs Sales Growth)
1.1c – List of Best Trading Partners in the industry

Section 2 – Sales & Market Performance
2.1 – Sales Growth
2.1a – 4 year trend analysis
2.1b – Industry Average Sales Growth
2.1c – Sales Growth Ranking Table
2.1d – Top 50 Companies ranked by Market Share
2.2 – Sales Return on Assets
2.2a – 4 year trend analysis
2.2b – Sales return on total assets
2.2c – Sales return on assets ranking table
2.2d – Top 50 companies’ sales return on assets

Section 3 – Profitability
3.1 – Pre-tax profit margin
3.1a – Pre-tax profit margin 4 year trend analysis
3.1b – Industry Average pre-tax profit margin
3.1c – Pre-tax profit margin ranking table
3.1d – Top 50 companies actual pre-tax profit
3.2 – Pre-tax profit return on total assets
3.2a – Pre-tax profit return on total assets 4 year trend analysis
3.2b – Industry average pre-tax profit return on total assets
3.2c – Pre-tax profit return on total assets ranking table
3.3 – Profitability
3.3a – Profitability industry average

For more information kindly visit :
Top 1000 Advertising Agents (Global)

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://www.facebook.com/pages/Bharat-Book-Bureau/133809389971352
http://retailmarketresearch.blogspot.com/

Top 1000 Advertising Agents (European)

This report is an in-depth financial evaluation of the EuropeanAdvertising Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other and compared to industry averages.Using the most up-to-date financial information available, the two-page per company analysis provides detailed financial analysis for each organisation. The following are some of the key findings of this new report:

• 129 of the 1000 companies analysed have been rated as Danger
• 120 companies are ripe for takeover
• 182 companies achieved greater than 10% increase in sales last year.
• 120 companies made a pre-tax loss.
• 459 companies saw sales fall last year.

Our analysis gives you this unrivalled market and company intelligence using a simple graphical, numeric and model. Each company is individually analysed in both the company’s own currency, and USD ($) for ease of use. These individual analyses highlight a company’s strengths and weaknesses instantly.

Along with individual company information, this report also contains a comprehensive study of the market, based on the companies analysed. This key information includes:
• Best trading partners (based on commercial and financial strength)
• Sales growth (highest sales, growth rate, size of market based on the companies analysed, average growth)
• Profitability (Profit return on assets, pre-tax profit margins, industry average)
• Fastest growing companies (performance matrix)

Companies can change at an alarming rate in a very short space of time – be sure to check out the performance of the 129 companies we rate as Danger to see how these companies have declined over 4 years. The Plimsoll European Analysis will give you an in-depth assessment of the European Advertising Agents industry instantly. Whether you wish to benchmark your own company’s results, study the industry in more depth or have a vast array of industry intelligence at your disposal, this report is the ideal resource.

This extensive report is broken into two parts:
1. A complete financial assessment of the market, based on the companies analysed
2. An individual financial performance analysis of each company (2 pages per company)

Specific areas included in the market assessment include;
Section 1 – Best Trading Partners (based on commercial and financial strength)
1.1a – Best Trading Partners definition and industry top 5 list
1.1b – Performance matrix (Financial Strength Vs Sales Growth)
1.1c – List of Best Trading Partners in the industry

Section 2 – Sales & Market Performance
2.1 – Sales Growth
2.1a – 4 year trend analysis
2.1b – Industry Average Sales Growth
2.1c – Sales Growth Ranking Table
2.1d – Top 50 Companies ranked by Market Share
2.2 – Sales Return on Assets
2.2a – 4 year trend analysis
2.2b – Sales return on total assets
2.2c – Sales return on assets ranking table
2.2d – Top 50 companies’ sales return on assets

Section 3 – Profitability
3.1 – Pre-tax profit margin
3.1a – Pre-tax profit margin 4 year trend analysis
3.1b – Industry Average pre-tax profit margin
3.1c – Pre-tax profit margin ranking table
3.1d – Top 50 companies actual pre-tax profit
3.2 – Pre-tax profit return on total assets
3.2a – Pre-tax profit return on total assets 4 year trend analysis
3.2b – Industry average pre-tax profit return on total assets
3.2c – Pre-tax profit return on total assets ranking table
3.3 – Profitability
3.3a – Profitability industry average

For more information kindly visit :
Top 1000 Advertising Agents (European)

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://www.facebook.com/pages/Bharat-Book-Bureau/133809389971352
http://retailmarketresearch.blogspot.com/

Online and Offline Classifieds Market in India 2012

Favorable demographics and the rapid growth in the business services sector are predominantly paving a lucrative way for both online and offline classifieds market in India. The presence of a sizeable online advertising market and the rapid growth of print media further propel the market. Evolution of the market has resulted in the emergence of a matured business and revenue model which are currently adopted by the players operating in the market so as to establish a better foothold. With the evolution of technology and enhancement in the portable devices segment, the market is expected to gain a significant momentum in the ensuing years.

The report begins with an introduction section, defining the concept, segmentation and types of classifieds in the market. The section will clarify the various categories of classifieds and provide the readers with a clear understanding of the overall market in brief.

Market overview of the report talks about the Indian market as a whole and highlights important factors driving the market, initiatives taken by players and elaborates on the market size and forecasted growth figures in a graphical manner. It further gives a split of the market with respect to the online as well as offline classifieds for the years 2011 and 2016 respectively. Primarily, the market is boosted by the favorable demographics and growth in the services sector. Elaborating further, the report talks about online as well as offline classifieds separately in detail, wherein it provides information pertaining to their respective market size and growth figures.

Business model section in the report provides a set of illustrations for both online and offline classifieds, wherein it encompasses all the stakeholders in the market and highlights their role in the entire ecosystem. Likewise, the revenue model section elaborates the model followed by both online and offline players, wherein it lists down the major sources for revenue as well as the structure of revenue generation.

Drivers and challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. The section has been strategically designed to provide separate drivers for online as well as offline classifieds market. An analysis of the drivers and challenges brings forth the key drivers fueling growth in the market including increasing internet penetration, cost effective advertisements, growth in online advertising, favorable demographics, growth in services sector, growth in print media, high vernacular presence and growing circulation and customer base. While the challenges identified comprises of language barrier, online payment mechanisms, low scope for advertisements and low visibility & coverage.

For more information kindly visit :
Online and Offline Classifieds Market in India 2012

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
Our Blogs: http://bharatbook.posterous.com/
http://retailmarketresearch.blogspot.com/

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