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Research Report on China Communications Equipment

This report presents a clear picture about the overall development of communications equipment market in China and the trend in recent years based on detailed data analysis. This report includes the analysis on the communications equipment market size and market share in China, the study on major hot areas in this market, introduction of key data and the comparison of top 10 enterprises in terms of sales revenue and market share, the detailed description of the import and export…

This report covers following sections.
– Market Size
Based on Zeefer’s China Market Size Formula, by the analysis on market size, industry sales revenue and domestic output in 2009 – 2011, this report presents a picture of the real development of China market and changes in the overall market size.

– Hot Areas
Based on the comparison and analysis on production volume and import in different provinces or cities, this report points out those hot areas in this market deserve most attention.

– Top 10 Enterprises
Based on the comparison and analysis on top 10 leading enterprises in terms of sales revenue, market share and number of employees, the report shows their market positions in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

– Market Share and Market Structure
This report analyzes the market share distribution by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports… The report offers data on the market shares of imported products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current communications equipment market in China by means of Bain’s Market Structure Classification and Index of CR4.

– Import and Export
In this section, the report includes the main source countries / regions of imported products for China and their market shares, the domestic destinations of imported products in China and shares for these destinations, major export destinations (countries or regions) for Chinese products and shares of these destinations, major origins of the exported products and their shares.

– Industry Standards
The report lists relevant national standards and/or industrial standards concerning communications equipment products generally accepted in China, including standard names both in Chinese and English as well as their unified code numbers.

– Major Importers
The report lists 10 major importers for communications equipment products in China and provides their contact information such as company name, address, website, telephone number and fax number.

– Key Statistics
Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, the report presents the current situation, the growth rate and profitability of this industry in China.

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Research Report on China Communications Equipment

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Mobile Marketing in India 2012

India houses 811.6 mn mobile subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With growing adoption of mobile devices across the varied levels of consumers, mobile as a medium for marketing and promotion provides the maximum reach in the country. Country where mobile penetration is higher than PC penetration, mobile as a digital media is most promising for marketing and promotion. India with the huge mobile subscriber base ensures better outcome with marketing activities.

The ‘Mobile Marketing Overview’ section elaborates global & domestic market state of mobile marketing. It is accompanied by a plethora of qualitative and statistical information regarding the state of mobile marketing in countries. The domestic overview section consists of information regarding market of mobile marketing and mobile advertising amongst others. The section discusses regarding the various mobile marketing elements, mobile marketing ecosystem and framework. The section ends with elaboration on mobile marketing benefits and value chain.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile marketing in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. Demand for mobile contents from consumers is escalating in India. Youth from both urban and rural areas are comfortable with mobile technology, accelerating mobile revolution in the country. With domestic mobile manufacturers offering more smartphones at affordable price, the popularity and usage will further increase in the coming years.

Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends’ section.

The report continues with ‘Market Opportunity’ section where potential verticals for mobile marketing in India are elaborated. In the section, specific verticals have been highlighted with information regarding each of their market state and opportunity areas for mobile marketing. The section also consists of information regarding specific opportunity areas relevant to mobile marketing.

In the ‘Mobile Marketing Player Profiles’ section, the key mobile marketing service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance adoption of mobile marketing in India. Players need to offer multi-format mobile marketing facilities to attract marketers. At the same time they have to ensure that the marketing services are measurable for the clients’ convenience for credibility evaluation. The economic advantage over other marketing channels is one of the key features of mobile marketing which it must leverage on.

Table of Contents
Page 1: Executive summary
Introduction
Page 2: Mobile Marketing Overview
Market Overview
Page 3: Global Market – Overview, Marketing Banners Served to Mobile Devices (Volume)
Page 4-9: India Market – Overview, Mobile Marketing – Market Size (2011-2015e), Mobile Ad – Market Size (2011-2015e), Elements of Mobile Marketing, Mobile Marketing Ecosystem, Mobile Marketing Frameworks using Mobile Advertising, Mobile Marketing Benefits, Mobile Marketing Value Chain
Drivers & Challenges
Page 10: Summary
Page 11-15: Drivers
Page 16: Challenges
Market Trends

For more information kindly visit :
Mobile Marketing in India 2012

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Enterprise Mobility Market in India 2012

Major industry verticals including Retail, Banking, Financial Services and Insurance followed by Pharmaceuticals, Transportation and Logistics happen to be the foremost adopters of enterprise mobility in India. Growth in nation’s GDP has infused a significant boost within these industries, as a result of which an urge to attain maximum work efficiency from the workforce and manage an optimal profitability has risen amongst majority of enterprises. Adoption of enterprise mobility in India has already attained a full swing and is expected to intensify in the near future, thereby providing ample opportunities for vendors to capitalize on.

The report begins with an introduction section, explaining the enterprise mobility architecture and its stakeholders, followed by a realistic illustration of the entire ecosystem and the respective players operating within the system.

Market overview section of the report talks about the Indian market as a whole and highlights crucial aspects of the market such as factors driving the market and major mobility adopting verticals. The section features forecasted market figures (2011-2015e) and a split of the market with respect to the large business, government & Education sector and SMBs in 2011. Enterprise mobility opportunity section provides readers with a strategic forecast of the potential enterprise mobility users by the end of 2015. Going with the current trends in the market, India will have a sizeable population of around 130 mn Smartphone equipped workforce population by the end of 2015. Post enterprise mobility adoption, some of the key business functions which are affected positively have been illustrated with respect to their priority. Moving along, the report lists some generic benefits of enterprise mobility adoption. The section also lists down a comparative study of the demand scenario of some of the key business functions, business solutions and mobile platforms. The section has been designed specifically to provide readers with a clear picture of the demand scenario in the coming 2-3 years. Currently, Small and Medium Businesses in India contribute to about 65% of the overall market. The market share is expected to reach a figure close to 70% by the end of 2015.

Areas of implementation section, explains the role of enterprise mobility within the major operational functions of an organization. The report also states the major technologies used for mobilizing enterprise data and an explanation of the key solutions available in the market.

An analysis of drivers explains the factors inflicting growth in the industry including abundant presence of handheld devices, continual replacement of office PCs with laptops/ Netbooks, roll out of high speed connectivity, low data access charges and declining hardware prices, while major challenges identified for the industry includes security concerns and device compatibility.

Industry outlook section in the report talks about a dynamic range of mobility adopting industries in India. The industry verticals considered for this section comprises of BFSI, Pharmaceuticals, Construction, Chemicals, Automotive, Hospitality & Real Estate, Transport & Logistics, Retail and Consumer Durables. It further lists down some of the current enterprise mobility users from across these industries along with the solutions they have incorporated. The section will provide readers with strategic insights regarding the prevailing opportunities present in the market and can be very useful for lead generation for enterprise mobility vendors in the market.

For more information kindly visit :
Enterprise Mobility Market in India 2012

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Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
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