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Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017

Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017

Mobile has dramatically changed the way Indians engage in the Internet with profound changes to day-to-day behavior including networking, shopping, entertainment, commerce etc. One of the changes poised to represent a rather significant Value-added Service (VAS) application is mobile marketing. With the world’s third-largest Internet user-base at over 137 million, brands and advertisers can greatly improve their reach by targeting consumers via the mobile channel. The Indian middle class consumer is anticipated to grow to 300 million. With its current 930 million cellular phone users, this represents a considerable addressable market for targeting advertisements, anytime, anywhere within the Indian subcontinent. http://www.bharatbook.com/information-technology-market-research-reports/mobile-marketing-in-india-opportunity-analysis-and-forecast-2012-2017.html

This research evaluates the Indian mobile marketplace including the impacts of 3G and mobile VAS applications. The report analyzes the unique mobile marketing ecosystem in India with a focus on the major players and a value chain evaluation. The report assesses the competitive advantages and challenges of entering the Indian mobile advertising marketplace. The research also addresses growth drivers and provides case study analysis. Mobile Marketing in India

The report provides analysis of the potential for marketing within the very important the rural and less affluent demographic, which is a very important segment due to the large population of users in that class. The report provides market projections for various key aspects within mobile marketing including mobile VAS usage and mobile user behaviors. The report concludes with strategic recommendations critical for anyone within the Indian mobile marketing ecosystem.

Selected Report Findings:

Mobile Ad Spending will reach INR 1725.64 by 2017
77% of Mobile Internet User are heavily using Apps to ease their daily lives
73% of Mobile Subscriber performing multiple function in mobile while they watching TV
3G subscriber will grow by 30% CAGR in coming 5 years and continue to be important to mobile marketing

For more information kindly visit : http://www.bharatbook.com/information-technology-market-research-reports/mobile-marketing-in-india-opportunity-analysis-and-forecast-2012-2017.html

Contact us at :

Bharat Book Bureau
Ph.: + 91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
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Our Blogs : https://bharatbookblog.wordpress.com/

Augmented Reality: Global Market Analysis and Forecast 2012 – 2017

Augmented Reality: Global Market Analysis and Forecast 2012 – 2017

Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user’s perception of the real world. Although AR is often perceived to be in the visual domain (video or graphics etc), it actually includes the other senses as well such as sound or GPS data. The popularity of smartphones equipped with GPS and geomagnetic sensors has spurred mobile application developer interest in AR, which presents highly contextualized, spatially relevant information that enhances user knowledge of their immediate surroundings. AR solutions include various applications as well as many uses cases involving content and commerce. http://www.bharatbook.com/consumer-electronics-market-research-reports/augmented-reality-global-market-analysis-and-forecast-2012-2017.html

While AR is currently a niche market opportunity, it is expected to grow at a tremendous rate in the next few years as products from companies such as Google, Samsung, Qualcomm, Sony, LG and Apple are launched. AR application and service providers will enjoy significant growth with the build out of 4G networks and business models that involve ASP based service delivery via Cloud-based development, deployment and operation.

Target Audience:

AR application developers
Government organizations Augmented Reality
Wireless device manufacturers
Wireless/mobile network operators
Presence, location, and GIS suppliers
Cloud infrastructure and service providers

Table of Contents:

1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 8
2.1.1 USER POSITION AND AUGMENTED REALITY 10
2.1.2 COLLABORATIVE APPLICATIONS 16
2.1.3 AUGMENTED REALITY CHALLENGES 17
2.1.4 AUGMENTED REALITY POPULAR APPLICATIONS 19
2.1.5 AUGMENTED REALITY IN TOURISM 21
2.1.6 AUGMENTED REALITY AND FACE RECOGNITION 21
2.1.1 CASE STUDY: HOW TO USE AR WITH IN MOBILE COMMERCE 22
2.1.2 CONCLUSION 22
3.0 AUGMENTED REALITY APPLICATIONS IN 4G AND BEYOND 23
3.1 AUGMENTED REALITY IN LTE 23
3.1.1 INFORMATION VISUALIZATION (IV) 23
3.1.2 AUGMENTED INTERFACE 26
3.1.3 OUTDOOR AUGMENTED REALITY 27
3.1.4 DESIGNING AUGMENTED REALITY SYSTEMS 28
3.1.5 FIELD-PROGRAMMABLE GATE ARRAY (FPGA) 30
3.1.6 FRAME GRABBER 32
3.1.7 VIDEO SIGNALS 34
3.2 AUGMENTED REALITY APPLICATIONS 34
3.2.1 AUGMENTED REALITY IN SURGERY 34
3.2.2 SURGERY APPLICATIONS 36

For more information kindly visit : http://www.bharatbook.com/consumer-electronics-market-research-reports/augmented-reality-global-market-analysis-and-forecast-2012-2017.html

Contact us at :

Bharat Book Bureau
Ph.: + 91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
Our Blogs : https://bharatbookblog.wordpress.com/

Report on Direct Expansion Air Conditioning Units in Italy – SWOT analysis

This report provides a SWOT analysis on the Direct expansion air conditioning units Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Segments
Direct expansion air conditioning units can be separated into two main categories:
portable: systems that can be transported from one place to another. There are two types:
• monoblock;
• in two sections (including an external unit);

fixed installations, these require the installation of one or more internal splits linked to an external unit. There are three types of internal unit:
• wall mounted;
• ground/ shelf-mounted;
• ceiling/ cassette units.

Fixed air conditioning units can also be classified according to other technical characteristics:
• single split: with just one internal unit;
• Multi-split: with two or more internal units
• Systems with heat pumps: these have the capacity to reverse the cooling cycle and work as heaters;
• VRF (variable refrigerant flow): these are systems with variable refrigeration, with a single external unit that can power 50/60 internal units independently for each space.

The following products are excluded from this analysis:
• roof-top systems, wardrobe systems and other centralised air conditioning systems, which use water as the intermediary cooling liquid (refrigeration units, hydronic systems),. Such units are covered in a separate Databank report;
• industrial air conditioning and refrigeration systems, which regulate the temperatures of machinery and workspace used in industrial processes;
• air conditioning and refrigeration systems in the automobile sector;
• special refrigerators and air conditioning units for the food industry.

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.

Is Company Profile
ADVANTIX S.P.A.
AERMEC S.P.A.
AIRWELL ITALIA S.R.L.
AMG S.P.A.
ARGOCLIMA S.P.A.
ARISTON THERMO S.P.A.
CARRIER S.P.A.
DAIKIN AIR CONDITIONING ITALY S.P.A.
DE’LONGHI S.P.A.
EMMETI S.P.A.
FERROLI S.P.A.
FUTURE S.R.L. (TERMAL S.R.L.)
HAIER A/C ITALY TRADING S.P.A.
HITACHI EUROPE S.R.L.
LG ELECTRONICS ITALIA S.P.A.
MIDEA ITALIA S.R.L.
MITSUBISHI ELECTRIC EUROPE B.V.
OLIMPIA SPLENDID S.P.A.
PANASONIC ITALIA S.P.A.
RIELLO S.P.A.
SAMSUNG ELECTRONICS ITALIA S.P.A.
SANYO SALES E MARKETING EUROPE G.M.B.H.
TATA S.P.A.
VAILLANT GROUP ITALIA S.P.A.

For more information kindly visit :
Report on Direct Expansion Air Conditioning Units in Italy – SWOT analysis

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://3marketresearchreport.blogspot.in/

Report on Direct Expansion Air Conditioning Units in Italy – Sector financials

This report provides financial indicators on the Direct expansion air conditioning units Italian market: key characteristics and drivers of the demand and supply by segment, main reasons for the trends observed, financial indicators of the sector (balance sheets, P&L, financial ratios, productivity indicators, growth rates).

Segments
Direct expansion air conditioning units can be separated into two main categories:

portable: systems that can be transported from one place to another. There are two types:
• monoblock;
• in two sections (including an external unit);

fixed installations, these require the installation of one or more internal splits linked to an external unit. There are three types of internal unit:
• wall mounted;
• ground/ shelf-mounted;
• ceiling/ cassette units.

Fixed air conditioning units can also be classified according to other technical characteristics:
• single split: with just one internal unit;
• Multi-split: with two or more internal units
• Systems with heat pumps: these have the capacity to reverse the cooling cycle and work as heaters;
• VRF (variable refrigerant flow): these are systems with variable refrigeration, with a single external unit that can power 50/60 internal units independently for each space.
The following products are excluded from this analysis:
• roof-top systems, wardrobe systems and other centralised air conditioning systems, which use water as the intermediary cooling liquid (refrigeration units, hydronic systems),. Such units are covered in a separate Databank report;
• industrial air conditioning and refrigeration systems, which regulate the temperatures of machinery and workspace used in industrial processes;
• air conditioning and refrigeration systems in the automobile sector;
• special refrigerators and air conditioning units for the food industry.

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.

Is Company Profile
ADVANTIX S.P.A.
AERMEC S.P.A.
AIRWELL ITALIA S.R.L.
AMG S.P.A.
ARGOCLIMA S.P.A.
ARISTON THERMO S.P.A.
CARRIER S.P.A.
DAIKIN AIR CONDITIONING ITALY S.P.A.
DE’LONGHI S.P.A.
EMMETI S.P.A.
FERROLI S.P.A.
FUTURE S.R.L. (TERMAL S.R.L.)
HAIER A/C ITALY TRADING S.P.A.
HITACHI EUROPE S.R.L.
LG ELECTRONICS ITALIA S.P.A.
MIDEA ITALIA S.R.L.
MITSUBISHI ELECTRIC EUROPE B.V.
OLIMPIA SPLENDID S.P.A.
PANASONIC ITALIA S.P.A.
RIELLO S.P.A.
SAMSUNG ELECTRONICS ITALIA S.P.A.
SANYO SALES E MARKETING EUROPE G.M.B.H.
TATA S.P.A.
VAILLANT GROUP ITALIA S.P.A.

For more information kindly visit :
Report on Direct Expansion Air Conditioning Units in Italy – Sector financials

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://3marketresearchreport.blogspot.in/

Report on Direct Expansion Air Conditioning Units in Italy – Sector environment

This report provides information on the sector environment of the Direct expansion air conditioning units Italian market: detailed data on the sector by segment, market trends and its main drivers, competitive forces and their impact on the market, future expectations, recent events and developments in terms of product, distribution channel, potential risks, regulatory framework.

Segments
Direct expansion air conditioning units can be separated into two main categories:

portable: systems that can be transported from one place to another. There are two types:
• monoblock;
• in two sections (including an external unit);

fixed installations, these require the installation of one or more internal splits linked to an external unit. There are three types of internal unit:
• wall mounted;
• ground/ shelf-mounted;
• ceiling/ cassette units.

Fixed air conditioning units can also be classified according to other technical characteristics:
• single split: with just one internal unit;
• Multi-split: with two or more internal units
• Systems with heat pumps: these have the capacity to reverse the cooling cycle and work as heaters;
• VRF (variable refrigerant flow): these are systems with variable refrigeration, with a single external unit that can power 50/60 internal units independently for each space.
The following products are excluded from this analysis:
• roof-top systems, wardrobe systems and other centralised air conditioning systems, which use water as the intermediary cooling liquid (refrigeration units, hydronic systems),. Such units are covered in a separate Databank report;
• industrial air conditioning and refrigeration systems, which regulate the temperatures of machinery and workspace used in industrial processes;
• air conditioning and refrigeration systems in the automobile sector;
• special refrigerators and air conditioning units for the food industry.

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.

Table of Contents
1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 4
3. SECTOR ENVIRONMENT 5
3.1. Sector data 5
3.2. Competitive forces 6
3.3. Notable recent events and developments 7
CONNECTED PRODUCTS AND SERVICES 9
CONTACT 10
COPYRIGHT 11

List of Tables and Graphs:
DIRECT EXPANSION AIR CONDITIONING UNITS: SUPPLY AND DEMAND TRENDS IN VALUE TERMS, FROM 2009 TO 2013
DIRECT EXPANSION AIR CONDITIONING UNITS: IMPACT OF COMPETITIVE FORCES, 2012

For more information kindly visit :
Report on Direct Expansion Air Conditioning Units in Italy – Sector environment

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://3marketresearchreport.blogspot.in/

Report on Direct Expansion Air Conditioning Units in Italy – Overview

This report provides an overview of the Direct expansion air conditioning units Italian market and its competitors: key sector data by segment, major recent trends, supply and demand evolution and their main drivers, market leaders, operators’ policies and business strategies.

Segments
Direct expansion air conditioning units can be separated into two main categories:

portable: systems that can be transported from one place to another. There are two types:
• monoblock;
• in two sections (including an external unit);

fixed installations, these require the installation of one or more internal splits linked to an external unit. There are three types of internal unit:
• wall mounted;
• ground/ shelf-mounted;
• ceiling/ cassette units.

Fixed air conditioning units can also be classified according to other technical characteristics:
• single split: with just one internal unit;
• Multi-split: with two or more internal units
• Systems with heat pumps: these have the capacity to reverse the cooling cycle and work as heaters;
• VRF (variable refrigerant flow): these are systems with variable refrigeration, with a single external unit that can power 50/60 internal units independently for each space.
The following products are excluded from this analysis:
• roof-top systems, wardrobe systems and other centralised air conditioning systems, which use water as the intermediary cooling liquid (refrigeration units, hydronic systems),. Such units are covered in a separate Databank report;
• industrial air conditioning and refrigeration systems, which regulate the temperatures of machinery and workspace used in industrial processes;
• air conditioning and refrigeration systems in the automobile sector;
• special refrigerators and air conditioning units for the food industry.

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.

Table of Contents
1. INTRODUCTION TO METHODOLOGY 3
2. SECTOR DESCRIPTION 4
2.1. Scope 4
2.2. Segments 4
3. EXECUTIVE SUMMARY 5
3.1. Key sector data 5
3.2. Supply and demand trends 5
3.3. Market leaders 6
3.4. Business strategies 7
CONNECTED PRODUCTS AND SERVICES 8
CONTACT 9
COPYRIGHT 10

List of Tables and Graphs:
KEY SECTOR DATA

For more information kindly visit :
Report on Direct Expansion Air Conditioning Units in Italy – Overview

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://3marketresearchreport.blogspot.in/

Report on Direct Expansion Air Conditioning Units in Italy – Main players

This report supplies information on the competitors typologies of the Direct expansion air conditioning units Italian market: types of operators, by segment, by nationality or ownership structure, ranking of companies in terms of turnover, net income, competitive positions, breakdown by business segment, regional breakdown, are studied in depth in this report.

Scope
This report considers direct expansion air conditioning units for use in residential and small commercial premises.
• Product technology: units are designed to change and regulate air temperature in enclosed areas through cooling or heating the air. The systems make use of direct thermal exchange between the external environment and the refrigerant.
• Purpose: in residential premises, air conditioning units are used for cooling and dehumidifying the air in spring and summer, and as a source of heating in autumn and winter. In commercial spaces and the tertiary sector, in addition to regulating temperatures they are also employed to create optimum air flows in enclosed spaces.
• Client groups: the leading clients of suppliers of air conditioning units are sanitary ware / plumbing wholesalers, distributors of technical electric goods, large retail chains, specialist household goods and consumer electronics retailers, and small and medium sized companies that install plumbing and electrical products.

Segments
Direct expansion air conditioning units can be separated into two main categories:

portable: systems that can be transported from one place to another. There are two types:
• monoblock;
• in two sections (including an external unit);

fixed installations, these require the installation of one or more internal splits linked to an external unit. There are three types of internal unit:
• wall mounted;
• ground/ shelf-mounted;
• ceiling/ cassette units.

Fixed air conditioning units can also be classified according to other technical characteristics:
• single split: with just one internal unit;
• Multi-split: with two or more internal units
• Systems with heat pumps: these have the capacity to reverse the cooling cycle and work as heaters;
• VRF (variable refrigerant flow): these are systems with variable refrigeration, with a single external unit that can power 50/60 internal units independently for each space.
The following products are excluded from this analysis:
• roof-top systems, wardrobe systems and other centralised air conditioning systems, which use water as the intermediary cooling liquid (refrigeration units, hydronic systems),. Such units are covered in a separate Databank report;
• industrial air conditioning and refrigeration systems, which regulate the temperatures of machinery and workspace used in industrial processes;
• air conditioning and refrigeration systems in the automobile sector;
• special refrigerators and air conditioning units for the food industry.

Methodology
Databank’s methodology for Competitors reports begins with a careful screening to identify the main organisations that are representative of a given sector. Several one-to-one interviews are then conducted with the selected organisations. Questionnaires are sent to all the leading companies on an annual basis. The information collected is then verified by an expert in the particular sector using a system of counterchecks to guarantee that the information is entirely reliable and consistent. The process is then completed using Cerved Group’s proprietary information about Italian enterprises. All Competitors reports also include details concerning the strategies and performances of the leading companies in each sector.

Wherever no specific source is indicated, the information published in these reports can be assumed to have been taken from Cerved Group’s proprietary information bank. Coverage of any sector in Competitors products may be used in company presentations or in training courses on the subject.

For more information kindly visit :
Report on Direct Expansion Air Conditioning Units in Italy – Main players

Or

Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/#!/Sandhya3B
http://3marketresearchreport.blogspot.in/

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