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Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017

Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017

Mobile has dramatically changed the way Indians engage in the Internet with profound changes to day-to-day behavior including networking, shopping, entertainment, commerce etc. One of the changes poised to represent a rather significant Value-added Service (VAS) application is mobile marketing. With the world’s third-largest Internet user-base at over 137 million, brands and advertisers can greatly improve their reach by targeting consumers via the mobile channel. The Indian middle class consumer is anticipated to grow to 300 million. With its current 930 million cellular phone users, this represents a considerable addressable market for targeting advertisements, anytime, anywhere within the Indian subcontinent.

This research evaluates the Indian mobile marketplace including the impacts of 3G and mobile VAS applications. The report analyzes the unique mobile marketing ecosystem in India with a focus on the major players and a value chain evaluation. The report assesses the competitive advantages and challenges of entering the Indian mobile advertising marketplace. The research also addresses growth drivers and provides case study analysis. Mobile Marketing in India

The report provides analysis of the potential for marketing within the very important the rural and less affluent demographic, which is a very important segment due to the large population of users in that class. The report provides market projections for various key aspects within mobile marketing including mobile VAS usage and mobile user behaviors. The report concludes with strategic recommendations critical for anyone within the Indian mobile marketing ecosystem.

Selected Report Findings:

Mobile Ad Spending will reach INR 1725.64 by 2017
77% of Mobile Internet User are heavily using Apps to ease their daily lives
73% of Mobile Subscriber performing multiple function in mobile while they watching TV
3G subscriber will grow by 30% CAGR in coming 5 years and continue to be important to mobile marketing

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Augmented Reality: Global Market Analysis and Forecast 2012 – 2017

Augmented Reality: Global Market Analysis and Forecast 2012 – 2017

Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user’s perception of the real world. Although AR is often perceived to be in the visual domain (video or graphics etc), it actually includes the other senses as well such as sound or GPS data. The popularity of smartphones equipped with GPS and geomagnetic sensors has spurred mobile application developer interest in AR, which presents highly contextualized, spatially relevant information that enhances user knowledge of their immediate surroundings. AR solutions include various applications as well as many uses cases involving content and commerce.

While AR is currently a niche market opportunity, it is expected to grow at a tremendous rate in the next few years as products from companies such as Google, Samsung, Qualcomm, Sony, LG and Apple are launched. AR application and service providers will enjoy significant growth with the build out of 4G networks and business models that involve ASP based service delivery via Cloud-based development, deployment and operation.

Target Audience:

AR application developers
Government organizations Augmented Reality
Wireless device manufacturers
Wireless/mobile network operators
Presence, location, and GIS suppliers
Cloud infrastructure and service providers

Table of Contents:


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Report on Wireless Sensor Networks 2012-2022

The WSN business is set to become a multibillion dollar activity but only if there is major progress with standards and technology. This techno-marketing report scopes over 140 manufacturers and developers and looks closely at the impediments to rollout and how to overcome them. For example, today’s power sources often stand in way of the desired 20 year life so the report looks closely at how energy harvesting can help and profiles 40 relevant power source manufacturers. Ten year WSN forecasts are made based on the very latest information.

Wireless Sensor Networks (WSN) – self organising, self healing networks of small “nodes” – have huge potential across industrial, military and many other sectors. While appreciable sales have new been established, major progress depends on standards and achieving twenty year life.

The new IDTechEx report “Wireless Sensor Networks 2012-2022” draws lessons from many successful installations in the last year. It looks at the complex standards scene with particular focus on WirelessHART that is the key to applications in the process industries in the short and medium term and it shows how the alternative ISA 11.11a has some way to go but may prove useful over a wider field of application and eventually subsume WirelessHART. It examines recent successes of the various backers of ZigBee-related solutions, who is behind the alternatives and how they see the future.

The challenge of excessive power consumption of these nodes, that have to act as both tags and readers, is addressed. For example, progress has been good in getting the electronics to consume less electricity, by both improved signalling protocols and improved circuitry.

As for batteries, lithium thionyl chloride single-use versions have twenty year life in certain circumstances but, for many applications, energy harvesting supplying rechargeable batteries is more attractive. That said, where is the rechargeable battery guaranteed for 20 years in use? What are the most promising battery technologies coming available in the next ten years? What are the alternatives to batteries? Which of the favourite energy harvesting technologies should be used – photovoltaic, electrodynamic, thermoelectric or piezoelectric? When are they usable in combinations and what are the results so far? Which applicational sectors of WSN have the most potential and what lies in the way for each?

The new report addresses these issues and provides a wealth of analysis of WSN projects and development programmes including the creating of improved WSN components, plus profiles of many suppliers, governments, standards bodies and investors. Benchmark your success and failure and optimise your future approach based on measured evidence. It is all here.

Table of Contents
1.1. Replacing wired sensor systems
1.2. What is a mesh network?
1.3. The basic mesh network
1.4. IDTechEx forecasts
1.5. Node price trends.
1.6. IDTechEx forecast for 2032
1.7. Three generations of active RFID
1.8. Why the USA is ahead
1.9. Power for tags

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Report on Wireless Sensor Networks 2012-2022


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Mobile VoIP Report 2011-2016: Opportunities and Challenges

Mobile VoIP enters New Growth Phase
Mobile VoIP applications will generate annual revenues of $36 billion, driven by more than 180 million users worldwide. Across the world, operators are beginning to embrace the technology as consumer demand for cost effective communication services rises. There has been a steady increase in the number of successful partnership between VoIP vendors and mobile operators to deploy mobile VoIP services. This report quantifies mobile VoIP market, analyses the market drivers and the key market players and their strategies.

A Range of Factors is Fuelling the Growth of the Mobile VoIP Market
Mobile VoIP: Opportunities and Challenges Report 2011 examines the mobile VoIP landscape by exploring emerging trends in key geographical regions, supporting technologies and product portfolio. We present a comprehensive view of the mobile VoIP market through a SWOT analysis and discuss operator strategies that will help in monetising this emerging technology.

What is Unique about this Report?
Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the global m- payments market growth and provides a detailed analysis and forecasts through to 2016.

Who needs to read this report?
• Mobile Network Operators (MNOs)
Operators can evaluate how the growth of the mobile VOIP technology will affect the ICT industry in general and the enterprise mobility market in particular.

• Handset Manufacturers
Smartphones are well designed to support advanced acoustics needed for mobile VoIP. As the penetration of smart phones increases, new opportunities exist for handset manufactures to monetise the mobile VoIP market.

• VoIP Service Providers
The success of Skype and emergence of new players within the mobile VoIP space shows a definite market demand and potential for VoIP services.

• Mobile Virtual Network Operators (MVNOs)
We discuss how the MNVO business model can help the fixed line operators to combat declining voice revenues and position accordingly using mobile VOIP.

Table Of Contents

E. Executive Summary
E1. Essential Partnerships for the Success of Mobile VoIP
E2. VoIP Enabling Technologies
E3. Driving Factors in Adoption of Mobile VoIP
E4. Future of Mobile VoIP
E5. Key Points of the Report 1. Mobile VoIP (mVoIP): An Introduction
1.1 What is mVoIP: How does it Work?
1.1.1 mVoIP versus VoIP
1.2 Mobile Communications over Internet Protocol (MoIP)
1.2.1 What is MoIP?
1.2.2 Voice over Instant Messenger
1.2.3 How does MoIP work?
1.2.4 Is MoIP different from mVoIP?
1.3 mVoIP Implementation
1.3.1 Using a Mobile Phone as a Standard SIP Client
1.3.2 Use of Softswitch Gateways
1.4 mVoIP Technologies and Standards
1.4.1 UMA How does Generic Access Network (GAN) work? Femtocells
1.4.2 SIP
1.5 Wireless Technologies
1.5.1 EDVO Rev A
1.5.2 HSDPA and HSUPA (3G)
1.5.3 Wi-Fi Wi-Fi Standards Birth of Voice over Wi-Fi Wi-Fi Enabled Mobile Phones Global Shipment of Wi-Fi Mobile Handsets
1.5.4. WiMAX
1.5.5 Mobile-Fi
1.5.6 LTE and the 4G future Voice over LTE 3G Americas recommends IPv6 transition for LTE
1.6 mVoIP and Mobile Network Technologies
1.6.1 W-CDMA
1.6.2 TD-CDMA
1.7 mVoIP Implementation: Proprietary Protocols
1.8 RIM’s New Mobile Voice System
1.8.1 Is MVS another type of Wi-Fi based mVoIP?
1.8.2 How does Mobile Voice System (MVS) work?
1.8.3 RIM’s new MVS – a Challenge to IP Telephony?
1.9 Accessibility to VoIP on Mobile Phones: Applications and Platforms

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Mobile VoIP Report 2011-2016: Opportunities and Challenges


Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter:!/Sandhya3B

Mobile Advertising 2011-2016: Industry Outlook Report

Are mobiles becoming an essential platform for advertisers? Our new report offers research into the new trends in advertising and their increasing focus on mobiles. The industry is currently exploring different options: from SMS marketing to branded apps, through to mobile video and augmented reality. This expanding market is presenting a number of lucrative opportunities which are not yet being exploited to their full potential.

The phenomenal growth in mobile phones, and especially in smart devices, is expanding the realm of advertising into a highly dynamic and personal mobile domain. We believe that global mobile advertising revenues will more than triple over the next five years, reaching $16.85 billion USD by 2016, and showing the fastest growth of all advertising mediums. As the market is set to grow exponentially in the near future, now is the time for advertisers to take advantage of this currently undermined mobile platform.

A Complex Value Chain
Our latest report on mobile advertising provides a detailed analysis of the various marketing techniques available via mobile devices. We review the different advertising formats and channels, and provide information regarding analytics tools and search engine optimisation.

The report also assesses the viability of the mobile advertising ecosystem. We analyse the profiles of the value chain players, highlighting the opportunities and challenges they face in a rapidly evolving industry. Understanding user behaviour, demographics, market fragmentation and privacy issues are important for the deployment of a successful mobile advertising strategy.

Mobile Advertising 2011-2016 provides a full breakdown of industry players, including advertisers, brands, ad agencies, ad networks, ad enablers, network optimisers, platform vendors, search providers, content publishers, app developers, and operators. Our report reveals how their roles, relationships and strategies fit into this complex ecosystem.

What is Unique about this Report?
Mobile Advertising 2011-2016 will enable the reader to identify the most profitable advertising opportunities in the mobile space and understand the fundamentals of ad-based mobile media revenue models. Our report offers an overview of the technology, recommendations on potential strategies and insight into regional and economic markets. Expert interviews with mobile marketing specialists at Blyk, tyntec and Rhythm NewMedia will give you valuable insight about a fast changing and growing market.

Who needs to read this report?
• Mobile Operators – Understand how the market is likely to change over the next 5 years and identify strategies to ensure you can compete with online players and device vendors.
• Content Publishers and Mobile App Developers – Discover opportunities that are available in the mobile advertising sector, and identify new business models to grow your revenues.
• Technology and Platform Vendors – Gain in-depth market knowledge to develop and offer a fully managed mobile advertising solution to your customers.
• Ad Agencies – Increase your understanding of the mobile medium beyond SMS campaigns and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.
• Mobile Ad Networks and Network Optimisers – Learn ways to increase fill rates and ensure the availability of high quality mobile advertising inventory on your network.
• Brands and Advertisers – Gain insights into the market trends and learn how you can ensure a good ROI from mobile advertising campaigns.

For more information kindly visit :
Mobile Advertising 2011-2016: Industry Outlook Report


Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter:!/Sandhya3B

Location Based Services 2011-2016: Monetising Opportunities and Challenges

True Potential of Location Based Services
Have location based services already reached their full potential? Visiongain doesn’t believe so. With some extraordinary successes already achieved with apps like Foursquare and Gowalla, the possible applications for location based services are still in their infancy. On the verge of LTE the LBS landscape is poised for explosion. This report reveals the opportunities that lie between 2011 and 2016 for all market entrants.

Shift in Revenue Share Model?
Who gains the most from the LBS revenue share model? This report dissects the value chain and further reveals how all ecosystem members can gain share of the LBS market. With revenues from the app market expected to surpass $60 billion by 2016 ecosystem players must act now to guarantee their place in the revenue share model.

Future Uses for LBS
With a proliferation of LBS capable devices, developers have a huge user base of potential LBS subscribers. Unlike many technologies, location based services are popular and desirable already – the market requires that developers create apps that capitalise on the untapped potential. This report details the current successful LBS apps, and analyses each one to reveal the most pertinent aspects of their success. Emerging uses that signal potential future opportunities for monetisation are also covered in detail providing a holistic and timely overview of the market.

What is Different about this Report?
We conducted an independent and unbiased non-vendor affiliated assessment of the LBS market. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing LBS strategies.

Some of the key points researched and forecasted include:
• What is the operators’ view of mobile location based service?
• What is the mobile location based services value chain?
• What are the innovative concepts currently being used?
• What are best practices for mobile location services, advertising and marketing?
• What are the key drivers and inhibitors for the mobile location based services?
• How large will the mobile LBS market be by 2016?
• What are the innovative developments in the LBS field?
• Who are the new entrants and market players? What is their share and market strategies?
• Where are the biggest opportunities to capitalise on?
• What are Friend-Finding Systems and Services?
• What part will Local Search and “Deals” play?
• How profitable will Location-Based Advertising be?

Who needs to read this report?
• Operators- While it may appear that Operators have already lost the game with LBS, this report reveals a clear strategy for operator involvement and ways in which operators can monetise location based services.
• Enterprises – While the appeal of LBS may appear to apply only to social networking and app subscribers there is tremendous Enterprise potential as well. Fleet tracking represents one such application for enterprises; which could have a transformative effect on CapEx on OpEx.
• App Developers- Having already secured a central role in the LBS ecosystem app developers must devise a method to enable continued innovation and ensure that LBS retains popularity and usability.

For more information kindly visit :
Location Based Services 2011-2016: Monetising Opportunities and Challenges


Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter:!/Sandhya3B

Market Access: Communicating Value Stories to Payers

Throughout the EU, reimbursement decisions are increasingly decentralised, making the process of gaining market access more complex than ever.

The ability to communicate a value story that resonates with local payers and influencers is critical to secure a prime formulary position.

Affiliates possess invaluable knowledge of local payer ecosystems, but the challenge of balancing a consistent brand message with unique regional needs can lead to tension between central HQ and the affiliate organisations.

What strategies are emerging to tackle these challenges? Market Access: Communicating Value Stories to Payers shares up-to-the-minute insights and case studies from companies who are finding their way through this new environment.

Report Overview
Market Access: Communicating Value Stories to Payers provides unique, practical insights into how companies can engage payers on a local level, with the goal of gaining a foothold in increasingly fragmented reimbursement systems.

No stone is left unturned, as the research reveals what motivates payers, discusses organisational approaches to unify companies’ global and local payer engagement strategies, and reviews the latest tools and technologies to help with payer management.

The report draws on the perspectives of three companies: Lundbeck–with lessons on the importance of good coordination of activities between the centre and those at country level, Astellas Europe–with clear thinking on issues surrounding support for the affiliates, and Bayer Germany–with experience on payer engagement in the German market. As an added bonus, a detailed look at the German and UK markets sheds light on how payers are being engaged in two very different, evolving healthcare systems.

Key Report Features
Up-to-the-minute snapshot of the current environment
Predictions for future trends and challenges
Insights into local and national payer motivations and priorities
Organisational issues involved in local delivery of global content
Structural approaches to managing payer relationships
New methods for infiltrating payer ecosystems
Preparing the market
Local mapping strategies
Digital channels
Convenient at-a-glance guide: measures to encourage rational use of medicines throughout EU
Recommendations for the way forward

Who Would Benefit From This Report?
This report will be of value to senior pharma directors and managers with responsibilities in the following areas:
Market access
Marketing, brand and sales management
Medical Affairs
CRM and relationship marketing
Pricing and reimbursement

This report will also benefit managed care professionals, pharmacy benefit managers, state and national legislators, health policy researchers and pharmaceutical consultancies.

Key Questions Answered
What information do payers want?
How is pharma using MSLs to deal with financial decision-makers?
How tight should a company HQ’s reins be on affiliates?
How can account managers and payers be organised to optimise resources and strengthen relationships?
What can we learn about payer management from KOL management?
In what ways are companies organising themselves to improve payer communications and clarify roles between central and affiliate teams?

Key Benefits
Understand why payers are becoming more powerful
Gain an understanding of country-specific issues among EU members, focusing on how governments and insurance companies are prioritising cost-savings and clinical effectiveness
Learn from recent, real experiences at three leading pharmaceutical companies
Review different approaches to the relationships between companies’ global, regional, and local teams
Receive practical advice on leveraging local payer relationships to prepare a market
Learn what questions to ask to get a deep understanding of the local context

For more information kindly visit :
Market Access: Communicating Value Stories to Payers


Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter:!/Sandhya3B

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